Strategist, Social Media

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

If you’ve seen Chipotle on social – this is ✨that✨ job. The opportunity is simple: it’s the dream role for any culture-obsessing, burrito-loving, chronically online creative who wants to work at an iconic, purpose-driven brand with scale. Need we say more?

Oh, but we will. We are looking for someone who brings strong creative ideas, solutions, and support for social activations, content creation, collabs, and national brand campaigns. This person will work with the social media team, agency partners, and cross-functional organizations, pushing our content and always-on strategy to benefit the modern consumer, elevate our social tone of voice, and develop brand content that people actually want to see in their feeds. This person knows how to tap into the Gen-Z/Gen Alpha audience to develop social content and IRL experiences that will drive positive brand love and motivate people to crave Chipotle 24/7. They will align the brand’s social strategy and tactics to meet program and business goals, prioritizing ground-breaking work that makes people pay attention. And they’ll love to capture content and dream up new ways for Chipotle to break through the social noise!

This person will be a student of culture, identifying hot trends and monitoring the social and news landscape as it relates to Chipotle and our industry. They’ll help find authentic ways in to engage our superfans and amplify real-time opportunities with a bias for action to move quickly on ideas (as in…our viral Corn Kid TikTok was produced in 17 hours). And most importantly, they’ll be an authentic fan of the brand, bringing in fresh fan-driven insights to keep Chipotle at the forefront of all things social and culture. That’s what we’re looking for.

WHAT YOU’LL DO

• Strong candidates are motivated by what they can achieve, growth they could experience, and how they will impact the company
• Your entire job is to keep the brand hyper-relevant, defining the right social approach and creative angle to support the marketing calendar. Boom.
• Launch new menu items, collabs, tech innovations, campaigns, etc. in unexpected ways that drives brand buzz.
• Support social and digital activations for national promotions in an unexpected way that drives brand buzz and transactions. Support campaign management cross-functionally, including any needs from Legal, PR, CRM, Brand, Creative, Media, Product, and IT.
• Partner closely with the Social Media Manager to incorporate Brand Marketing, Digital Marketing and Social Media initiatives in monthly social media content calendars
• Work closely with social media agency, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
• Be able to ideate and produce social-first content with agility
• Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
• Monitor the social landscape, including competitors, trend reporters, daily news, popular social accounts, and more to stay relevant and inspire future content
• Analyze program and content results, applying key learnings to optimize future projects
• Partner closely with Media team to maximize creative for digital placements
• Build relationships with super fans, brand friendlies, and influencers

WHAT YOU’LL BRING TO THE TABLE

• High school diploma or general education degree (GED) required. 
• Bachelor's Degree (BA/BS) from 4-year college or university.
• 1-3 years of experience in a related field (Social Media for brand or agency)
• Proficient with TikTok, Instagram, X, Snap, YouTube, Reddit, Facebook, G-suite
• Proficient with content ideation, filming, and editing, as well as posting to social media
• Strong writing skills, specifically in regard to social media captions
• A knack for identifying trending social media formats and lingo is a plus!

PAY TRANSPARENCY

A reasonable estimate of the current base pay range for this position is $68,000.00–$92,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits for more details.

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.  

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact ADAaccommodations@chipotle.comif you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.