Strategist, Influencer

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

If you’ve seen Chipotle on social – this is that job. The opportunity is simple: it’s the dream job for any culture-obsessing, creator-minded, burrito-loving, chronically online person who wants to work at a purpose-driven brand with scale. Need we say more?

Ok, but we will. We are looking for someone who brings the creative ideas, solutions, and support to continue to grow and elevate our influencer and creator partnerships, social activations, collabs, and national campaigns. This person will work with members of the social media team, agency partners, and cross-functional organizations to identify and strategize how to work with creators to elevate the brand’s programs and relate to the modern consumer, especially Gen Alpha and Gen Z. They should have a deep understanding of what best-in-class social content looks like to so they can support in producing creator content that people actually want to see in their feed and that drives them to take action. They will continue to align the influencer strategy and tactics to meet program and business goals, prioritizing ground-breaking and ownable work that makes people pay attention.

This person will be a student of culture, constantly identifying developing trends and monitoring the social and news landscape around Chipotle and the food industry to find ways to quickly engage with our superfans and conversations as they happen in real-time. They’ll also keep a pulse on culture as a whole to find strategic ways in on real-time content and partnership opportunities with a bias for action to move quickly on great ideas (as in…the viral Corn Kid video was produced in 17 hours). And most importantly, they’ll be an authentic fan of the brand, bringing in fresh fan-driven insights to keep Chipotle at the forefront of all things social and culture. That’s what we’re looking for.

WHAT YOU’LL DO

• Strong candidates are motivated by what they can achieve, growth they could experience, and how they will impact the company
• Your entire job is to keep the brand hyper-relevant, defining the right influencer approach and creative angle to support the marketing calendar. Boom.
• Launch new menu items, collabs, tech innovations, campaigns, etc. in unexpected ways that drives brand buzz.
• Support social and influencer activations for national promotions in an unexpected way that drives brand buzz and transactions. Support campaign management cross-functionally, including any needs from Legal, PR, CRM, Brand, Creative, Media, Product, and IT.
• Partner closely with the Social & Influencer Manager to incorporate a culture-first influencer strategy to our Brand Marketing, Digital Marketing and Social Media programming.
• Work closely with social media agency, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
• Be able to ideate the right creator partner with a unique social concept, and support social-first content creation.
• Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
• Support contracting for all influencer/creator partnerships and gifting.
• Support our Celebrity Card & VIP Card programs.
• Monitor the social landscape, including competitors, trend reporters, daily news, popular social accounts, and more to stay relevant and inspire future content
• Maintain our social partnerships tracker and analyze program/content results, applying key learnings to optimize future projects
• Partner closely with Media team to maximize creative for digital placements
• Build relationships with super fans, likeminded partners, and influencers

WHAT YOU’LL BRING TO THE TABLE

• High school diploma or general education degree (GED) required. 
• Bachelor's Degree (BA/BS) from 4-year college or university.
• 1-3 years of experience in a related field (Influencer, Social Media or Partnerships for brand or agency)
• Proficient with TikTok, Instagram, X, Snap, YouTube, Reddit, Facebook, G-suite
• Proficient with content production and editing, as well as social media posting

PAY TRANSPARENCY

A reasonable estimate of the current base pay range for this position is $68,000.00–$92,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits for more details.

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.  

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact ADAaccommodations@chipotle.comif you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.