Social Media Strategist
Newport Beach, California 610 Newport Center Drive, 92660Description
CULTIVATE A BETTER WORLD
Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
THE OPPORTUNITY
If you’ve seen Chipotle on social – this is that job. The opportunity is simple: it’s the dream job for any culture-obsessing, burrito-loving, internet junkie who wants to work at a purpose-driven brand with scale. Need we say more??
Oh, but we will. We are looking for someone who brings the creative ideas, solutions, and support for social activations, influencer partnerships, collabs, and national campaigns. This person will work with members of the social media team, agency partners, and cross-functional organizations, pushing the work to benefit the modern consumer, elevating our social strategy, and developing brand content that people actually want to see in their feed. This person knows how social content and IRL experiences are consumed and what motivates people to take action. They will align the social strategy and tactics to meet program and business goals, prioritizing ground-breaking work that makes people pay attention.
This person will be a student of culture, constantly identifying future trends and monitoring the social and news landscape as it relates to Chipotle, the food industry, and culture, engaging with customers and amplifying real-time opportunities with a bias for action to move quickly on ideas (as in…the viral Corn Kid video was produced in 17 hours). That’s what we’re looking for.
WHAT YOU’LL DO
- Strong candidates are motivated by what they can achieve, growth they could experience, and how they will impact the company
- Your entire job is to keep the brand hyper-relevant, defining the right social approach and creative angle to support the marketing calendar. Boom.
- Launch new menu items, collabs, tech innovations, campaigns, etc. in unexpected ways that drives brand buzz.
- Support social and digital activations for national promotions in an unexpected way that drives brand buzz and transactions. Support campaign management cross-functionally, including any needs from Legal, PR, CRM, Brand, Creative, Media, Product, and IT.
- Partner closely with the Social Media Manager to incorporate Brand Marketing, Digital Marketing and Social Media initiatives in the social media content calendar
- Work closely with social media agency, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
- Advise on influencer support strategies for national campaigns, in partnership with the Influencer Strategist and agency teams
- Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
- Monitor the social landscape, including competitors, trend reporters, daily news, popular social accounts, and more to stay relevant and inspire future content
- Analyze program and content results, applying key learnings to optimize future projects
- Partner closely with Media team to maximize creative for digital placements
- Build relationships with super fans, likeminded partners, and influencers
WHAT YOU’LL BRING TO THE TABLE
- High school diploma or general education degree (GED) required.
- Bachelor's Degree (BA/BS) from 4-year college or university.
- 1-3 years of experience in a related field (Social Media for brand or agency)
- Proficient with TikTok, Instagram, X, Snap, YouTube, Reddit, Facebook, G-suite
- Proficient with content production and editing, as well as social media posting
WHO WE ARE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has over 3,000 restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com
PAY TRANSPARENCY
A reasonable estimate of the current base salary range for this position is $74,000 - $99,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits
Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.
To request a reasonable accommodation to complete an application, job interview, and/or to otherwise participate in the hiring process, please contact ADAaccommodations@chipotle.com
Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)
Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660