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Senior Manager, Loyalty Strategy

Newport Beach, California 610 Newport Center Drive, 92660
Senior Manager, Loyalty Strategy (22013637)

Description

THE OPPORTUNITY

Oversees the North American Chipotle Rewards program, including driving innovation and engagement with current members as well as acquisition of new members. You’ll be energized by, and passionate about, this transformation with a desire to play a pivotal role in creating a lifestyle brand and shaping a best-in-class work environment. You will constantly be learning about program results and creating optimization plans, leading a direct report and agency. Additionally, you will support all offer promotions and guide direction for the international expansion of Chipotle Rewards.

 

WHAT YOU’LL DO

In addition to following and supporting Chipotle’s policies and procedures, principal accountabilities include, but are not limited to:

  • Establish and execute the Loyalty marketing roadmap and strategic plan including build out of international programs
  • Manage member acquisition strategy and tactical approach to grow the active base of program
  • Engage with vendors to execute Loyalty marketing campaigns focused on acquisition and engagement
  • Work with internal analytics teams on measurement and analysis to constantly test, refine and scale campaigns
  • Partner closely with the Product/Digital Commerce team to inform program enhancements and innovation
  • Manage cross-functional meetings to drive Loyalty strategy, measurement, and business needs
  • Partner with the Targeted Marketing Manager to deliver a seamless experience for members across email, SMS and push
  • Partner with Restaurant Ops and Brand marketing to drive in-restaurant marketing enhancements
  • Troubleshoot technical issues with Loyalty vendors and Customer Care team to ensure seamless experience for members
  • Monitor and report on competitive programs to ensure program relevance

 

WHAT YOU’LL BRING TO THE TABLE

  • Bachelor’s Degree required
  • MBA preferred
  • 8+ years of experience in Retention marketing specifically within CRM, loyalty marketing, email, and digital marketing.
  • 1-3 years of supervisory experience.
  • Strong understanding of existing and emerging loyalty marketing best practices and technologies
  • Proven experience in testing methodologies, versioning, and personalization
  • Strong vendor management experience
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
  • Strong organizational and time management skills
  • Ability to work independently as well as collaboratively

WHO WE ARE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has 3,000 restaurants as of February 16, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2021 lists for Forbes' America's Best Employers and Fortune's Most Admired Companies. With nearly 102,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

CULTIVATING A BETTER WORLD

Food served fast does not have to be a typical fast-food experience.  Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.


Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)

Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660

Job Marketing Job Posting May. 05, 2022 Job Number 22013637

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