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Marketing Manager - New Ventures

Newport Beach, California 610 Newport Center Drive, 92660
Marketing Manager - New Ventures (22017748)

Description

THE OPPORTUNITY

The New Ventures Marketing Manager will be responsible for leading marketing for current and future New Ventures projects including our current pizza venture, Pizzeria Locale. This role will be accountable for:

1) Pizzeria Locale marketing plan & execution

2) Future new concept development, launch marketing plans, business analysis, ongoing plan revisions based in consumer and market learning

3) New Ventures consumer learning & marketing playbook to support current and future ventures

4) New concept development to support future master plan

 

WHAT YOU’LL DO

  • Work with Pizzeria Locale to understand their current marketing plan, analysis and future plans. Build, align with manager, and execute PL marketing plan beginning later this year.
  • Lead new market plan development and execution by continuing to be consumer-insight driven, breakthrough go-to-market strategies and briefs, and cross-functional coordination to ensure flawless in-market consumer experience, in-restaurant and in digital channels.
  • Understanding of key business drivers and critical business needs to deliver profitable expansion or shut down.
  • Be a thought-leader in the timing and sequencing of new menu items timing and strategy, guiding product development from concept to launch (including test markets and national launches), including merchandising, pricing, and activation.
  • New Ventures Consumer Learning & Marketing Playbook: Take learning from core Chipotle expertise to develop the marketing playbook and share knowledge and learning with the x-functional team as appropriate. This will be a live playbook, so continue to adapt and change as we continue to learn.
  • Future New Ventures Landscape assessment, concept development and phase 2 recommendations. Assess new menu opportunities through the continuous evaluation of the competitive landscape, consumer insights, new food trends, and culture. 

 

WHAT YOU’LL BRING TO THE TABLE

To perform this job successfully, you’ll need to be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5-8 years of experience in Local Marketing, Digital Marketing, 3rd party marketplace marketing (e.g. DoorDash)
  • Bachelor’s degree required 

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

CULTIVATING A BETTER WORLD

Food served fast doesn’t have to be a typical fast food experience. Chipotle has always done things differently, both in and out of our restaurants. We're changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you'll join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

 


Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)

Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660

Job Marketing Job Posting Jun. 09, 2022 Job Number 22017748

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