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Manager, Customer Loyalty Analytics

Newport Beach, California 610 Newport Center Drive, 92660
Manager, Customer Loyalty Analytics (22012438)

Description

THE OPPORTUNITY

Manages the execution of larger data analyses to provide actionable insights to the marketing team specific to Customers, Loyalty and CRM. Has strong analytical skills, Quantitative background, knowledge of Data Science algorithms and tools, and presentation skills. This role is specific to the marketing function and focuses predominantly on Chipotle Customer analyses for the overall brand (development of Customer migration framework, analyses of customer incrementality for promotions etc) and specifically to Loyalty / CRM. This position will work closely with Loyalty team in tracking performance of key customer segments, understand their lifetime values and recommend effective customer segmentation and targeting strategies to drive incrementality for the brand. This position also works closely with BI and Finance in establishing Pro-forma of the Loyalty program.

 

WHAT YOU’LL DO

In addition to following and supporting Chipotle’s policies and procedures, principal accountabilities include, but are not limited to:

  • Execute In-Depth Analyses specific to Chipotle Customers to drive understanding of Customer landscape; Lead analyses specific to customer promotions, Delivery etc
  • Lead delivery of larger initiatives such as Migration analyses, Segmentation etc3
  • Lead development of Customer dashboards for Chipotle - identify sales coming from Customer cohorts
  • Support the Loyalty team with key analytic deliverables, Proforma etc
  • Act as the lead analytics member on the Loyalty team to ensure that current campaigns are executed in line with larger incrementality goals. Work with Session M and Loyalty vendors on Campaign analyses and Performance management
  • Manage CRM / Loyalty Analyst to support the larger CRM/Loyalty Effort

 

WHAT YOU’LL BRING TO THE TABLE

  • Bachelor's Degree (BA/BS) with a quantitative background, such as Economics, Engineering, Statistics; Master’s Degree preferred
  • 5-8 years years of experience in a Data Science, specifically supporting Marketing and Media functions
  • 1-3 years of Supervisory Experience
  • Data Science online Certification / Training
  • Proficient in Data analysis, Insights generation and Presentation
  • Knowledge of Test & Control algorithms, Background in Computer / Statistical programming language, Sql, MS Office - Excel, Word, PowerPoint, & Outlook
  • Background in Customer analytics, CRM / Loyalty analytics, Customer segmentation mechanisms
  • Leading larger analyses either single-handedly, or with help from internal and external teams.
  • Use help of statistical algorithms to assess / quantify impact.
  • Build new item-menu trackers, Manage Customer incrementality analyses, Customer segmentation, and recommendation of effective campaign strategies.
  • Translate Insights into actionable recommendations, Present insights to the larger organization.

WHO WE ARE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has 3,000 restaurants as of February 16, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2021 lists for Forbes' America's Best Employers and Fortune's Most Admired Companies. With nearly 102,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

CULTIVATING A BETTER WORLD

Food served fast does not have to be a typical fast-food experience.  Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.


Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)

Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660

Job Marketing Job Posting Apr. 26, 2022 Job Number 22012438

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